Tributes

In Loving Memory of Sherry Brecht Sherry Brecht spent her life opening doors that others would one day walk through. A visionary in advertising, a pioneer for women in broadcasting, an entrepreneur, mentor, world traveler, devoted wife, cherished friend, and beloved "Grandma Sherry," Sherry—also known by her Hebrew name, Simmie—leaves behind a legacy measured not only by her professional accomplishments, but by the countless lives she inspired. Born in New York, Sherry built a remarkable career through bold ideas and fearless innovation. When cigarette advertising was removed from television and radio, Sherry pioneered a new approach by becoming the first person in New York to place cigarette advertising inside paperback books - an early example of the creative thinking that would define her career. In 1973, she became the first Senior Woman Account Executive at Channel 39 in Dallas, breaking barriers in what was then a male-dominated industry. The Dallas Times Herald once described her as someone who could "probably sell snow to Eskimos," recognizing the extraordinary talent that made her one of the industry's best. Alongside her husband, Les Brecht, she helped launch KMBS-FM in Harlingen, Texas. After successful years in Houston, Sherry continued her career as a successful, long-standing senior account executive at KRRT-TV in her beloved San Antonio. When the station sold, she briefly joined KENS-TV, where she left and founded Media Source Advertising Agency, where her innovative ideas continued to reshape advertising. One of her most successful campaigns—placing a client's advertisement on the back cover of the local phone book—changed the way others viewed that valuable advertising space. On a personal note: In 1980, Sherry completed the Erhard Seminars Training (EST), an experience that profoundly influenced the way she encouraged and mentored others. She became known for inviting friends and colleagues to lunch, listening intently, asking thoughtful questions, and helping them discover the path toward their dreams. She believed in people before they believed in themselves. When you were with Sherry, you felt like the most important person in the room. She loved shopping, thrifting, chocolate, Sabor a Mi as sung by Luis Miguel, and the city she proudly called home—San Antonio. After retiring at age 90, Sherry embraced one of her grandest adventures to date. Together with her beloved husband, Alan Tyner, she spent the last two years of her life traveling the world, creating treasured memories and embracing each new destination with the same joy and curiosity that had always defined her. Sherry is survived by her devoted husband, Alan Tyner, and by the countless friends, colleagues, and loved ones whose lives are richer because she believed in them. Her greatest legacy was never the advertisements she created, but the people she believed in. Visitation Friday, July 10 • 4:00–8:00 p.m. Mission Park Funeral Chapels 3401 Cherry Ridge San Antonio, Texas Celebration of Life Sunday, July 12 • 2:00 p.m. Mission Park Funeral Chapels 3401 Cherry Ridge San Antonio, Texas Rabbi officiating

Tributes

Sherry D. Brecht

December 12, 1934 - July 6, 2026